WHAT WE ARE

It started without knowing, as one of those things that your intuition tells yourself to start doing. It was one of those things that arrived by chance and ended up being indispensable.

Zocco has become a constant mission, a daily challenge, an intense emotion. Zocco is a dream to be, to show new ways of doing, new ways for consumption and create real social impact in people and communities.

We want to bring culture into design. Taking traditional techniques from different cultures and communities into modern designs and new products. Support artisan work enabling development.

We want to connect people. Show the creation process and the people behind it, start a conversation between buyer and creation, promote exchange.

We want to impact positively in the women & their communities. Work provides worth, learning provides autonomy, capacity building provides empowerment. Our purpose is to unlock the economic potential of people living in poverty and generate lasting social impact.

We want to make people reflect. Raise awareness about our buying decisions and consequences. Show the ability customers have to change the fashion industry by creating demand for ethically made products.

DREAMS

We dream to became a brand that gathers the essence of many different countries in products, collaborating with teams of women from all places. Our complements are only a starting point and example of how to generate sustainable models in the long term that can bring benefits into the communities and their living quality. We dream with creating more impact everyday.

IMPACT

The profits each artisan makes are reinvested back into their family, used to cover day-to-day living expenses such as buying food and clothing, paying school fees, accessing medical care, and sourcing new tools and materials for weaving.

Showing our artisans the real value of their work demonstrates to the younger generations that weaving is an honourable and profitable vocation, helping to preserve this traditional art form for years to come. The more ongoing work we can provide for the communities, the more we are contributing to their growth out of poverty and the building of wholly-sustainable communities and cultures.

PROCESS

We started in Morocco and followed in India. We are aware that empowerment requires much more than a temporary support and believe that the opportunity to flourish starts with a job. All good things take time, and after this beautiful beginning we would love to sum up names and countries to the list of people, communities and women that make ZOCCO happen.

MOROCCO

After a long ride through dry landscape, long roads, train, bus and car we arrive to a small village in the middle Atlas, Ait Hamza. There, (name) weave wonderful patterns that later become the products that you can see here.

Behind every product there is a long and complex process that is steeped in tradition. The techniques used to make our textiles are part of the Moroccan heritage.

Women artisans work with raw sheep’s wool and use natural pigments to give colour to its creations. Jointly they build the loom in the one they work. With them we co-create the patterns, colors and designs for the rugs. Is incredible to see the dedication and affection behind every creation. During the process they share resources and ideas between them. A single rug takes about 13 days to be finished. Until here the first part of the process, but the whole creation takes more than a month:

Zocco_process_Morocco

 

Nowadays we are focused in supporting economic development through employment and empowerment through capacitation, with the aim of providing a sustainable livelihood.  Our next project will be focused in improving the community space and provide new materials and creation tools.

INDIA

After a tuktuk drive across the city, its people, markets and colorful saris we arrive to the village of Kondhava. Kondhava is an urban village in the outskirts of Pune City. Urbanization has impacted on the means and meanings of living. Agriculture based livelihood is now altered by the services for the growing city and most of the women of this area work as housemaids in the neighbourhood.

In the main street we find the workshop and home in which the women from Quilt Culture meet, get trained and work in their creations. Their creations gather two Indian traditional techniques: Blockprinting and Quilting, called “Godhadi” in Marathi language. In co-creation with them and between them we design every piece, it becomes a kind of group task in the one together they choose the palette, shapes and composition for each design. Many of our designs are created out of recycled saris that are reused and transformed into new products.

The project aims to preserve the look of these traditional Maharashtrian quilts and explore new possibilities. The workshops is a space for them to encourage their confidence, feeling of community and preserve dissapearing regional crafts.

Zocco_process_India

Nowadays we are focused in supporting economic development through employment and empowerment through capacitation, with the aim of providing a sustainable livelihood.  Our next project will be focused in improving the community space and provide new materials and creation tools.